Host: graphtone note Co., Ltd.

Date: Tuesday, November 29, 2022, 16:00-17:30

Venue: Online

20% Rise in Conversion Measurement!? Conversion API Master Seminar

~ Learn the Methods of Measuring Web Advertisements and Responses to Privacy Policies in the Cookieless Era ~

■ Theme

What is conversion API and how to introduce it

Use of 1st Party Data in web advertisements

Legal interpretation and matters to note regarding the handling of cookies and personal information that web marketing personnel should know

■ This seminar is recommended for:

Web marketing personnel/advertising agencies

This seminar is advisable for those who wish to introduce conversion API but do not know how to do it, or those who wish to become familiar with advertisement effectiveness measurement using conversion API and 1st Party Data.

■ Outline

This seminar is designed to explain the methods of measuring advertisement effectiveness in the impending “cookieless” era, from technological as well as legal aspects.

In terms of the technological aspect, we will enhance your understanding of  “conversion API,”  a method for measuring advertisement effectiveness replacing cookies, and the use of “1st Party Data,” and we also introduce our conversion API tool:“C-POP.”

In terms of the legal aspect, legal counsel will be invited to explain legal interpretations regarding the use of cookies and personal information in web advertisements and the matters that should be noted when using such information.

■ Presenters

Ushijima & Partners
Hiroyasu Kageshima
Ranked 1st in the Nikkei 2019 Ranking of Lawyers Chosen by Companies

graphtone note Co., Ltd.
Kunpei Yamashita